01 - SUPERMARKET
A store that offers fresh meat, produce, and a wide variety of foods items. A chain, affiliated group, or independent store which averages at least $4 million all commodity (ACV) per year and, generally, has six or more checkout counters. All sales to a store that is primarily a supermarket are placed in this channel, even if the store also operates a deli, coffee shop and/or a pharmacy. (The intent of this channel is to include all Nielsen designated cooperators and all non-cooperators of the like kind.)

02 - SUPERETTE
A store that offers fresh meat, produce, and a wide variety of foods items. The store generally averages $2-4 million ACV per year. This channel generally has 5 or less checkout counters.

03 - CONVENIENCE
A store that operates under a trade name, chain or independent not owned or managed by an Oil Company. Such stores generally are compact, open long hours, have beverage cold vaults, and do not offer fresh meat or product. Such stores may sell gasoline, but gasoline represents less than half of the revenues of the store. If the store sells gasoline, it generally has only 2 or 3 pumps.

04 - PETROLEUM FOODMART
A store that operates under a trade name that is owned or managed by a single oil company. Such stores sell gasoline and oil supplies as well as a limited supply of grocery items. Gasoline and oil supplies represent over half the revenues of the store; the store will generally have more than three gasoline pumps. Such stores generally are compact, open long hours, have beverage cold vaults, and do not offer fresh meat or produce.

05 - ALL OTHER FOOD STORE
Any other channel does not characterize a store that offers a variety of food items. Such stores are generally small and have a variety of formats and names including Corner Grocery Store, Mom & Pop, Small Rural Grocery Store, and Specialty Stores.

06 - CLUB STORE
A store that offers a wide assortment of general merchandise, and sells exclusively to customers with memberships. Such stores generally provide a group of products at a significant discount.

07 - HYPERMERCHANDISER
A store that has a blended format of a Supermarket and a General Merchandiser. Characterized by larger square footages, mass merchandising techniques, and lower than normal margin structure. Such stores would be a Wal-Mart Supercenter.

08 - GENERAL MERCHANDISER
A chain or independent store that primarily sells general merchandise such as household items, apparel, and other miscellaneous nonfood items. (For VALUE/USA purposes, general merchandiser includes: department stores, home furnishing/appliance, apparel/accessories, electronics/A&V/computer, photography, books/office/news/tobacco, hardware/home improvement/lawn & garden/catalog store, kiosk/newsstand, boutique, other general merchandisers.) (Ace, Rose’s, Family Dollar)

09 - DISCOUNT DRUG STORE
A store affiliated with a chain whose primary business is to sell heath aids, beauty aids, and pharmaceuticals, and that promotes a store-wide, deep discount pricing structures. Characterized by large square footage, typically large volume per store, and mass merchandising techniques.

10 - CONVENTIONAL DRUG STORE
A store, which may or may not be affiliated with a chain whose primary business is to sell health aids, beauty aids, and pharmaceuticals. Such stores do not promote a storewide deep discount pricing structure.

11 - LIQUOR/WINE/BEER STORE
A store that sells primarily packaged liquor, beer, or wine for off premise consumption.

12 - AUTOMOTIVE SERVICES
A store that offers limited automotive services. Such a store may be a gas station, motor vehicle dealer, an automotive supply, or a car wash. This channel does not include stores that sell food staples (milk, eggs, bread, etc. – see the Petroleum Foodmart and Convenience channels.)

13 - QSR - HAMBURGER
QSR (QUICK SERVICE RESTAURANT) A store that primarily sells a limited selection of standard menu prepared foods primarily HAMBURGER for either on or off-premise consumption, and includes drive-thru location.

14 - QSR - PIZZA
A store that primarily sells a limited selection of standard menu prepared foods primarily PIZZA for either on or off-premise consumption, and includes drive-thru location.

15 - QSR - CHICKEN
A store that primarily sells a limited selection of standard menu prepared foods primarily CHICKEN for either on or off-premise consumption, and includes drive-thru location.

16 - QSR - MEXICAN
A store that primarily sells a limited selection of standard menu prepared foods primarily MEXICAN for either on or off-premise consumption, and includes drive-thru location.

17 - QSR - OTHER
A store that primarily sells a limited selection of standard menu prepared foods (not listed above) for either on or off-premise consumption, and includes drive-thru location.

18 - RESTAURANT
A store that primarily or totally offers table service for on-premise consumption of prepared food and beverages. Generally, such stores are referred to as mid-scale or upscale restaurants.

19 - ALL OTHER EATING PLACE
Includes all other eating & drinking locations that are not characterized by the segments within eating & drinking. A store or restaurant that sells prepared food and beverages for eat in, take out, or delivery. Such stores include delis, diners, coffee shops, cafeterias, bakery’s, and other on-premise consumption locations.

20 - BAR/TAVERN
A location that primarily sells alcoholic beverages by the drink. In such stores, the sale of food is clearly secondary to the sale of alcoholic drinks.

21 - HOTEL/MOTEL
A location whose primary business is offering sleeping accommodations. This would include bed and breakfast and campgrounds. All sales to location that are primarily hotels/motels are placed in this channel, even if such locations operate a restaurant, nightclub, and/or gift shop.

22 - MILITARY/COMMISSARY
A location owned and operated by the military. This supermarket type store offers fresh meat, product and a wide variety of food items. Such stores average at least $4 million in All Commodity Volume (ACV) per year and generally have six or more check out counters.

23 - MILITARY/EXCHANGE
Directly associated with a location owned and operated by the Military. This convenience type store offers a limited supply of grocery items, is generally compact, open long hours, has beverage cold vaults and does not offer fresh meat or produce.

24 - MILITARY/OTHER
All other military facilities not characterized by commissary and exchange trade channels. Includes morale, welfare, recreation facilities such as bowling alleys, golf courses, clubs, etc. Access is normally limited to military personnel and their immediate families.

25 - GOVERNMENT (NON-MILITARY)
A location that is owned and operated by a state/local/federal government, and that is not an education or military location, sport venue, or a health/hospital facility.

26 - EDUCATION/PRIMARY A location whose primary function is for teaching and learning primary grade levels K-5.

27 - EDUCATION /All Other
Non-traditional schools such as art schools and photography schools.

28 - EDUCATION/SECONDARY
A location whose primary function is for teaching and learning grade levels 7-12.

29 - EDUCATION/COLLEGE & UNIVERSITY
A location whose primary function is for teaching and learning at post-secondary level.

30 - HEALTH/HOSPITAL
A full size hospital, medical clinic, retirement home, nursing home, or other medical facility would be included in this channel.

31 - TRANSPORTATION
A location that consists of forms of long distance public transportation including airlines, trains, cruise ships, bus lines, and terminal facilities.

32 - BUSINESS & PROFESSIONAL OFFICE
A business that provides clerical or professional services carried out by a professional such as a lawyer, banking, financial services, or a company/corporate office, not for profit office such as United Way, where normal business practices are conducted. (White collar)

33 - MOVIE THEATER
A location whose primary business is the showing of movies.

34 - SPORT VENUE
A location that is a permanent venue for spectator sports. It may be privately or publicly owned, and cannot be associated with an educational institution. (Excludes: Sales by a Third Party Vendor.)

35 - AMUSEMENT/RECREATIONAL
A location where the consumer spends leisure time (i.e., theme park, bowling alley, country clubs, Boys & Girls Club, theatrical and other staged entertainment services.) Such locations do not include sport venues, educational institutions, or movie theaters.

36 - VEND OPERATOR
Companies that purchase our product to distribute to other locations for resale through vending equipment that we (may/may not) provide. These accounts should have 1000+ annual case volume.

40 - RETAIL SPECIALTY SERVICES
A chain or independent retail business that primarily provides nonfood related services such as personal care, clothes cleaning, shoe repair, business services, car rental, valet parking etc…

43 - INDUSTRIAL/AGRICULTURAL/UTILITY
A variety of work locations primarily involved in industrial, manufacturing, mining, agricultural, ranching, public utilities, and other service industries. (Blue collar)

45 - MASS MERCHANDISER
A large general merchandise store, usually in excess of 100,000 square feet that primarily provides merchandise at discounted prices. (K-Mart, Wal-mart Discount, Target, Home Depot, or Westlake Hardware)

46 - CONTRACT BOTTLERS
Any distributor outside our franchise area (another bottling company) who purchases product we produce for resale in their franchise area.

47 - CHURCHES
A location whose primary function is for public worship, or is affiliated with such a group.

51 - CONTRACT BOTTLERS – DR PEPPER

52 - DISTRIBUTORS
These are Food Service Wholesale Distributors only. MBM, SYSCO Foods, US Foods, Grocery Supply etc…

53 - VIDEO
A location whose primary business is renting videos.

57 - APARTMENTS
These are apartment complexes, mini-storage buildings and trailer parks